With an already existing desktop site it made sense for Crescent to create a site especially tailored to their mobile visitors. Though I am strong proponent of responsive design, mobile sites have their benefits as well as will be explained under UX heading.
Design, development and UX
The benefits of a dedicated mobile site is that you can change the users flow through the site and tailor it to their lower internet speed and limited screen size. By reorganizing the steps of finding your perfect bike we were able to create an easy and effective way of browsing the different bicycle models, without overly complicated filtration tools and complex navigation, while still providing large and rich images.
Commissioned by Scholz & Friends.
Visit crescent.se with your mobile device!
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